Readership Profile-Business Position

Approximately 51.2% of our subscribers are sales personnel; another 42.3% are managers; and 34.5% are chief executives.

Readership Profile-Firms’ Business Type

Exporters account for 68.3% of our subscribers; manufactures 29.8%; and importers 25.5%.

Readership Profile-Number of Employees

Approximately 50.7% of subscribing firms employ 10 people or less; another 17.1% employ between 11-20 people; and 32.2% employ more than 21 people.

Readership Profile-Major Export Markets

Among our subscribers, Europe is a major market of 42% of firms; North America27%; Central & South America 23%; Northeast Asia 15.8%;Southeast Asia 14%; Central and Eastern Europe 15.6%; Mainland China and Hong Kong 13.8%; CIS 10.6%; Middle East 7.6%; Africa 5.2%; Australia, New Zealand, and Oceania 4.6%.

Readership Profile-Export Performance